When you become a content writer, you are expected to wow both the company you are working for and the consumer or readers. With words that grip their attention and also inform them about what it is they are purchasing, it is of the utmost importance for you to understand what the product is, what it does, and why it is that the company you're working for is selling it.
While it is possible to become a freelance content writer, many of your larger corporate businesses will hire a content writer that will work in-house along with their copywriter. But wait! There is that word, copywriter. What is copywriting exactly? Well, the art form of copy writing is to persuade consumers with words that they must have any one product that they are writing about.
Very similar to copywriting, content writing can include any number of copywriting aspects or it can simply be meant to inform consumers or readers about any one given subject. But, that is the easy part, giving the facts. But, when you are working in content development, you have to get use to the fact that you will have to fluff up your writing a bit to keep it interesting. It is your job as a writer, to keep things from being too dry.
Whether you showcase your ability to write through an upbeat choice of words or if you decide to capture the audience's attention with a fun and fresh way to be informative, either way is a good way to ensure that you captivate your readers even if you're simply trying to describe a product. It is through this creative writing that content writers and copywriters will provoke their consumers to either continue reading or persuade them into purchasing the product that the website is showcasing.
With your content writing, you may want to add a bit of "fluff" or filler into the mundane words. This will help to make either your content or copywriting more bearable to read for the consumer. If your consumer is bored or uncomfortable with reading your content, the traffic to the site will dwindle and much business can be lost through bad word to mouth.
The filler words in between the informative mumbo jumbo can stave off any fear of this. However, there has to be a fine line between fluff and information because skewing one way or another can pose the same threat. But, once you have a few months or years worth of experience, this process will make content writing much easier.
So as you can see, there are a few minute differences between a content writer and a copywriter. However, either one can really use the others skills and need to bulk up their writing with some entertainment value. Once you have nabbed a job in either of these fields, you will find that it is far easier to move on through the channels of writing, if you ever decide to leave the wonderful world of copywriting or content writing.
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