How to Fluff Your Content Writing

When you become a content writer, you are expected to wow both the company you are working for and the consumer or readers. With words that grip their attention and also inform them about what it is they are purchasing, it is of the utmost importance for you to understand what the product is, what it does, and why it is that the company you're working for is selling it.

While it is possible to become a freelance content writer, many of your larger corporate businesses will hire a content writer that will work in-house along with their copywriter. But wait! There is that word, copywriter. What is copywriting exactly? Well, the art form of copy writing is to persuade consumers with words that they must have any one product that they are writing about.

Very similar to copywriting, content writing can include any number of copywriting aspects or it can simply be meant to inform consumers or readers about any one given subject. But, that is the easy part, giving the facts. But, when you are working in content development, you have to get use to the fact that you will have to fluff up your writing a bit to keep it interesting. It is your job as a writer, to keep things from being too dry.

Whether you showcase your ability to write through an upbeat choice of words or if you decide to capture the audience's attention with a fun and fresh way to be informative, either way is a good way to ensure that you captivate your readers even if you're simply trying to describe a product. It is through this creative writing that content writers and copywriters will provoke their consumers to either continue reading or persuade them into purchasing the product that the website is showcasing.

With your content writing, you may want to add a bit of "fluff" or filler into the mundane words. This will help to make either your content or copywriting more bearable to read for the consumer. If your consumer is bored or uncomfortable with reading your content, the traffic to the site will dwindle and much business can be lost through bad word to mouth.

The filler words in between the informative mumbo jumbo can stave off any fear of this. However, there has to be a fine line between fluff and information because skewing one way or another can pose the same threat. But, once you have a few months or years worth of experience, this process will make content writing much easier.

So as you can see, there are a few minute differences between a content writer and a copywriter. However, either one can really use the others skills and need to bulk up their writing with some entertainment value. Once you have nabbed a job in either of these fields, you will find that it is far easier to move on through the channels of writing, if you ever decide to leave the wonderful world of copywriting or content writing.

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How to Write Product Descriptions With Flair

As a product description writer, you are expected to not only come up with a fanciful way to entertain a customer's idea of purchasing an item, but be informative as well. But, it is this informative nature that can cause many a writer to get frustrated. Unlike other forms of writing, you have to be both creative and factual. It is this combination of tasks that can prove most difficult to just about any writer. Either you're a technical writer or you're a creative writer. But, as a product description writer, you are both!

So, you are given a blank slate, a name, and specs of a product that you know little about. You are now expected to turn it into something that the customer cannot only understand, but can relate to on a very basic level. While you might be tempted to go overboard on the technical talk, you truly have to dumb it down so that everyone will understand the product description. Rather than using strict factual terms, you should also layer in a brief description of each component that is included with the product.

If you're writing about clothing, you will want to include the sizes, the inseams, or any other pertinent information that you would want when shopping live in a store. That, my friend, is where you will run into the problem. When a customer can go to a store, touch and see the textiles in person, it is easier for them to make their decision. However, with our fast paced lives, many people are taking their shopping online. For that reason alone, you will want to ensure that you are at very least up-to-par with your nearest competition online.

All forms of products will be sold on the World Wide Web, but, you have to stay one step ahead of your competition at all times, because getting customers back isn't quite as easy as throwing an ultimate clearance sale locally. Instead, you should offer more information to your customers than your competitors, so that they can better make their decision.

Product description writing, though intensely difficult, has now become something that both corporate people and freelance people can both do. Whether you telecommute or work in a cubicle, your content absolutely must have some type of flair that will help to set you apart from others in the industry.

When you write a product description in a way that can both relate to and moderately entertain a customer while they are reading it, you will find far more positive feedback than if you were to write the facts only.

Often times, you will see a separation between the facts such as product dimensions, specs on technical items, and release dates separated from the product description itself. This, in my opinion, is probably the best way for you to lay out your product information. While it gives the customer all of the specifics they want, they aren't drowned out by the descriptive content of good writing. Which, as you can imagine, makes it far easier for a customer to relate to on a very basic level.

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Bringing a Product to Life With Writing

When you're a product description writer, you have a lot of responsibility resting on your shoulders. Not only are you expected to be thorough in your writing skills; you also need to be able to bring a product to life through your product description writing. Which, as you already know, isn't really that easy a task.

As a whole, the product description writing market use to be something that required college education and a position inside of a corporate company. Fortunately, the days have come where the requirements of further education has been loosened. As companies realize that telecommuting workers can produce work that is just as good, more efficiently, the door begins to crack open and allow freelancers to become product description writers from home.

As a product description writer, it is absolutely essential for you to know exactly what it is you are writing about. If you're trying to create a description of a television, you should include all specs such as the monitor dimensions, hook ups, and any other important information that consumers will be looking for. The more thorough your product description is, the less follow up a company will need to participate in when selling the item on their website.

Once you have all of the technical information in an easily read format for the consumer, you will then want to begin to "fluff" up your product description. You, after all, are providing the customer with their way of making a decision. If you have a sea-foam green rug, you can describe it as a "Lush sea-foam green that will accent almost any décor". It gives the customer an idea of what the color is, and then places the idea in their mind that it will work with their design scheme.

The game of product writing is, understanding the consumer. It very much so includes some know-how on physiology. When you learn how to tap into the mind of your consumer as a product description writer, there isn't an end to what you can sell to the customer so long as it is written well, provides all of the facts in a truthful light, and gives the customer faith that what they are reading about, is exactly what they will receive.

On the flip side of the same coin, you will want to ensure that you are writing the truth. Even white lies can be costly when you are trying to describe a product. So much so, that if you falsely label any sort of information on the product, you could be forcing the company you are writing for into a bad position with their customers. As an online consumer, we have to trust the company to describe the product they are selling, especially with anything that isn't pictured or if you're having to describe color-specific items.

The color of an item is especially important to linger on when writing product descriptions. When we use a monitor, the resolution may vary too greatly from screen to screen for us to make a proper judgment on what the color would be in person. For this reason, you need to have a care when describing the color. If at all possible, try to use color names that people can relate to such as "blue-green" rather than only sea foam or another technical color name. Last but not least, have fun with it!

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