Saturday, December 31, 2011

The Who What and Where of Content Writing

Chances are if you're reading this, you haven't the first clue about what the heck content writing is. But, if it has piqued your interest enough to click on it, then you're here to learn about all there is to know about either becoming a content writer or a copywriter via the Internet.

Copywriting in general terms is a means of advertising through words. Whether it is writing scripts for television or radio, or writing for publications and the Internet, every aspect of the media and corporate consumerism will use copywriting and content writing as a method of getting the attention of consumers like you and me.

As you can see, there are endless reasons as to why a company would look into content development. Which, in turn, will help to open up any doors if you are interested in becoming a content writer or a copywriter. While it wasn't possible for you to get your foot into the door of content writing in the past, it is now open and willing for you to begin your new career path.

Copywriting and content development has an endless need from companies, whether big or small, if they are on the internet, they will of course have a content writer and copywriter on hand for any and all changes that need to be made to their website. Which, is probably one of the best reasons for you to get into this field, the work simply doesn't stop.

Unlike simple article writing, content development takes a lot of maintenance. Whether the manufacturer has changed a product and you now have to update the information, or if old products are now being replaced by new. The work is endless, and the opportunities to bring more traffic to a website has no limit.

With a little bit of talent, and a whole lot of gumption, you can take the world of writing by storm and make a name for yourself. While you won't necessarily get your name tagged to each product or article you write for your employer, if you can build your resume of happy clients, you will be on a better footing than you were before.

Remember however, that if you intend to become a content writer, you should always focus on your language skills. They can help you through even the toughest spots when you're trying to write about a certain topic. With that said, you must also keep grammar and spelling in the forefront of your mind as well. A poorly written block of content won't help to sell a product or service, it will simply make consumers laugh and wonder what kind of company would pay for such writing quality.

One thing to remember when you're a copywriter or content writer is that the reader should always come first. If you're ever tempted to expand the truth too much, you may find that your consumers will leave in droves. So, write with integrity and panache as it will help you to sell any and all products or services that are available on the website you work for.

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What Are the Most Popular Blogs

As you may very well already know, blogs have taken the world by storm. Giving a voice to those who may have otherwise not had a voice. But, when you are searching for your own personal blog inspiration, you may be a bit stumped as to what kind of blog writing is for you.

Well, as a blog writer, there are many different options for you to choose from, one of the most popular types being the personal blog. Oddly enough, these types of blogs, which follow the daily life of any one-blog writer, have become a phenomenon on the World Wide Web. Despite the personal nature of the blogs, they have captured the hearts and attention of many across the globe, but why? Well, we as human beings often times find entertainment in another person's journey through life.

Such as reality television, blogging will give you insight into the writer's every-day life. However, that isn't the only type of blog out there, on the contrary! There are thousands of different types of blogs. From Corporate Blog posting, genre posting, media blogs, and device blogs, there are countless choices to choose from.

But, moms and stay at home parents have seemed to take it one step further. Many companies are now standing up and taking notice of the clout that these freelance writers have, from free advertisement by dishing out samples to write-a-holic mothers, to poor reviews. Blogging can hold the ability to either make or break a company, especially since numerous blogs now get thousands of "hits" every day.

When thinking about blogs, you will want to know what a "hit" is, especially if you want to start blogging yourself. A "hit" is when a reader clicks on your blogs link. Every time your visitor counter goes up, that is what the market now deems as a "hit". The more of these visitors, the higher the traffic, the more notoriety is said to come from the blogging experience.

The key to a successful blog is getting and keeping this notoriety of your readers. If you falter one too many times, you risk loosing your credibility with them. With this said if you are writing to write, that might not be such a big deal. However, if you plan to create your own blogging business, you will want to ensure that you're keeping your readers entertained and willing to come back for your next big blog post. Remember, despite the fact that a blog may be popular, if it isn't updated frequently, people will loose interest in checking up on a blog.

So, lets recap. The most popular form of blogging tends to be informative blogging done by consumers, and personal blogs. While corporate blogs do fairly well, they aren't always the favorite as customers want reviews or stories from people just like them. The average Joe writer will see far more success in the world of blogging than any corporate business out there. So, if you can relate to it, it becomes more real and thus, is an entertaining and insightful way to spend a good hour or two on the Internet.

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How to Put the Content Back Into Content Writing

Just like any other job out there, the market will begin to get saturated with people who are bent on giving half the effort as another person would. This of course includes content development and copywriting. Despite the fact that both of these fields once weighed heavily upon education, long gone are those days with the revolution of the Internet. Now, anyone who can write or contact companies looking for content writing can telecommute to these positions.

But is that a good thing? Yes! It has been proven time and time again that a fresh perspective is rarely a bad thing. With these freelancers coming into the copywriting and content writing fields, we are now seeing new and quite entertaining ideas on how copywriting and content writing are done. While the old ways were respectable, it seems that with telecommuting, we are able to tap into the vein of creativity where it lives, even if it lacks a college-educated background.

As a freelance copywriter or content writer, you will find that you are now charged with putting the content back into content writing. Just like any other job, freelance or corporate, you will have to put your all into creating content that someone would want to sit down and actually read. If you've never been into content development before, you're in for a learning curve!

One thing you will need to know is the difference between copywriting and content writing. While they are both very similar and you can implement skill sets from both of them, they are two very different methods of writing content. First, content writing is generally based out of fact or information. While it is written to be entertaining, its sole purpose is generally to educate its readers. On the other hand, copywriting is driven to promote or advertise a product or service. As a copywriter, this is an absolute necessity. While you can use some of your skills of writing as a copywriter, it is impossible to get away with simply educating your readers.

Now, with content writing, you can also choose to sell a product. Though, you may not want to be quite as pushy when it comes to getting the point of "buy me" across to the consumer who would be reading your content. You will want to find a good balance between information and advertising if you wish to add in that extra push for consumers to buy goods.

Just as with anything else, when you decide to become either a copywriter or a content writer, you will absolutely want to bring your "A" game. This will help to ensure that you have many more assignments whether as a freelancer or as a corporate writer. Without content, without traffic, without quality, all else is lost. So, focus on the quality of your content rather than the quantity as you will have to maintain your reader or customer base to make it anywhere in the field of content development and advertising on the Internet.

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Thursday, December 8, 2011

Creating Content Out of Thin Air

As someone interested or already participating in content writing, you probably already know the ins and outs of being a content writer and content development. However, if you've never even heard about content writing before, there is much for you to learn about it!

Content writing has become increasingly popular, as has becoming a copywriter with the ability of creating rich advertising content. But, what is copywriting? Copywriting is the much-loved method of advertising. Whether through website, television, radio, or advertisements, copywriters are essential to the content writing world.

Whether you are selling products or information, no website will be complete without some content. Picture a blank page; can it be considered art without a picture on it? No? Well, the same goes for a website without any words on it. A website without content would be a moot point, even for personal pages.

Fortunately, it is possible for just about anyone to either write their own content or to hire a content writer to do it for them. Either way, you will want to ensure that it is professionally written with a bit of extra flair. Nothing is worse than content that has been misspelled and written with poor grammar, save for perhaps a mind-numbingly boring article.

Once you've decided that you need content for your website, you will want to get a general idea of what kind of content you need. If you're selling products, you will want detailed information on each item that you sell. This will help to boost sales, as people are more likely to buy, if they know what they are purchasing. While pictures are common on websites, they aren't always going to be completely accurate. Otherwise, you will simply want information on the type of website you're hosting. If your site is primarily based on information, this is the type of content you will want to include.

Lastly, you will want to ensure that all of the work on your website cannot be stolen from you. It is a sad but true fact that other websites may pilfer the writing either you have done or have paid someone else to do. With that said, it is possible to protect yourself from intellectual theft by getting together with an html coder or hiring a copywriter or content writer with this skill.

One of the easier ways to keep the content on your website safe is by using coding language such as html. There are ways to make it nearly impossible for someone to copy the content directly from your site, that is, unless they want to type it all out by hand. However, these thieves rarely have that much time to spare. They are looking for something quick to take. So, with a barrier between them, and their cheat, it is possible to keep your copy written advertising content safe from theft.

Now that you know how important content writing is, it really is much like creating content out of thin air. After all, you're creating it from your imagination as well as fact. Providing your readers with all that they would want to know without it being tear-jerkingly boring.

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Content Writing and Your Muse

As a content writer, you will want to get in touch with your muse. While you may not believe in muses, they have been used for thousands of years. That isn't to say that your muse for content writing should be a person. In fact, you can use the product you're writing about as the muse to create the perfect content for any one product or informational website.

Content writing can be found just about anywhere that publishes the written word. From magazines to websites, content development has become one of the more important facets of writing careers. This is primarily because as we delve more and more into the Internet, we expect to have a text-based description of the things we want to purchase or learn about. Making it absolutely essential for any company with a website to have a content writer on hand.

When you get into content writing, you will want to understand a few things. First, you will want a good grasp of what it is you're writing about. If your writing seems over-done or guessed it won't lend credibility to your writing skills. So, to understand what you're writing about is of the utmost importance.

Just as important as the content itself is copywriting. Which is the process of promoting the website that you are working for. While it may not seem like a huge step in content writing, I can assure you that this method of advertising through writing, is a key essential to just about any company who is participating in the Internet market.

Remember, though it may be tempting to use another person's content, the best thing for you to do is create original content that will not go against any previously written work. While it is all right to use other people's content creations as inspiration for your own, it is best to allow your own thoughts out on the topic. This will also help to give you a voice of your very own while content writing.

Once you've decided you'd like to get into content writing, you will want to find the perfect job for you. Whether you'd prefer to write on a particular product, a theme of a website, or any other subject that may be a valuable asset in content writing for a company, you will want to take your search either to a job resource location or to classifieds.

The best possible thing about content writing is that it can be done from anywhere. If you're like me, you love working from home. Not only are you able to get all of the content writing you have been assigned done, you can do it while sipping coffee in your pajamas! But, don't tell your employer that. It is always best to let them picture you dressed in a pantsuit and ready to be professional! At least, you want to give that air to them whenever submitting content writing.

You can give your employer this professional impression by checking your spelling and grammar before submitting any content on their website. This, of course, doesn't only help your employer, but you, as the writer. It will help to ensure that your readers will understand product descriptions, theories, or information that you've been charged with creating.

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Saturday, December 3, 2011

Traveling Through Travel Writing

As a travel writer, you will find that more and more you wish you could be in the destinations that you write about. But, that is probably the most negative aspect of travel writing, namely because if you are strong of imagination, you too can travel to these destinations through your writing.

Just like any other job out there, travel writing can get mundane and tedious. But, if you open yourself up to it, it can also be fun and exciting. You get to learn about places that you never thought existed, understand why people will vacation to a little town in Idaho because of the best food they have ever tasted, or see the sights of Paris, all through the written word.

Unlike other people, you, the travel writer has all of the power in the world to make or break a vacation spot. Though, if a travel company employs you, you will likely promote rather than demote a place to the consumer who is looking for that perfect getaway from it all.

When you are travel writing, you will love to learn about each and every destination in its fullest and most pure form, through insight on how that destination works. From the popular nightlife, where to eat, where to sleep, and where the entire tourist hot spots are located. This, is actually a requirement for many companies who employ a travel writer, after all, you have to have some knowledge about the subject you are writing on before you can promote it to anyone.

You hold in your hands a big responsibility when you travel write, especially if you are promoting vacations to families who would otherwise not spend their hard-earned money on traveling to the location you are trying to sell them. It is important to be creative and factual at the same time. Without honesty and the ability to paint a picture of where those vacationers will be staying, the likelihood that they will purchase the vacation packages is minimal at best.

A good travel writer will make the customer feel as though the have already been to or are currently at the destination. They will begin seeing themselves hiking up the trails of Yellow Stone, staring into the magnificent Stonehenge, or exploring castles that have long since crumbled. You may even find yourself describing theme parks and the many rides that they have to offer to the young and old alike.

One of the hardest tasks of a travel writer is to sell the perfect family vacation, but why is that? The major reason it is so difficult to write about family vacations is because a family vacation must be entertaining to a wide variety of ages. You have to include something that will appeal to everyone, no matter the age group. Fortunately, as an experienced travel writer, it will become easier with each travel writing article, to help your families choose which vacation package would be best for them, no matter the time of year or destination.

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