Wednesday, March 28, 2012

Creating Content, Writing Miracles

When you think of content writing, you probably don't stop to think that in a way, it is a miracle. While back in the day of advertising, companies had to use either radio, television, written publications to get their name out there. Now? Not only can anyone afford advertisement for their companies online, they can also afford to have that much-needed content written by a professional or freelance content writer.

As you may very well already know, content writing has become a leading field these days with such a competitive demand for the best of the best content development. But, what is content writing? Why is it used so frequently online to promote and maintain websites?

Well, content writing is a form of getting information out there to the people. Whether your website is informative or is based off of selling products, you can benefit from having a content writer develop your site. But, you will need to ensure that your content is both well lay out and has had the touch of a copywriter before it has been released. This is primarily because copywriters have the ability and tenacity to bring the advertising out of just about any type of content writing. Copy writing has been used for years on radio, television, in written print, and is now becoming a staple to the World Wide Web and its sites.

The key point to content development is to understand what the website is about. If you have a website about cars, you will want to study a specific manufacturer, model, or a general spectrum of the vehicles available for you to write content on. While, if you're trying to sell products, you will want to ensure that all of the product descriptions are accurate and easy to read for the consumer. With this knowledge in hand, it is possible for you to begin ranking in the higher statuses of websites available on the Internet.

Word to mouth is always the best form of advertisement these days. Whether it is done through speech or via a social network. If you have content that is written poorly, you will receive poor reviews. However, if you have easy to read, informative, and entertaining content, you will be stimulating positive word to mouth and drawing more traffic to your website.

While it is important for you to have content, make sure that you do not over-do it. When a website is too wordy without a bit of a break in between, you will begin losing people who have less of an attention span. You will also run into people who simply do not want to read product descriptions. Fortunately, with that information available on hand, it is also easier for you to maintain your products and to provide information on any questions your customers may have.

So, now that you know how important both copywriting and content writing are to the ebb and flow of any online business. You may either want to get with a content writer or possibly a company who may be looking for a content writer. Either way, as a company or a writer, you are both two sides of the same coin that will help one another achieve your goals.

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The Internet and Content Writing

The Internet has been a phenomenon for more than a decade now and continues to grow in popularity every day. With the massive growth it has experienced with general users with social networking sites, emails, chat clients, and many other reasons to plug into the online world, it is no wonder why companies have begun to stand up and take notice of this opportunity.

Many people are now opting to take most if not all of their shopping online. Not only is it convenient, companies are now trying to be more competitive than ever with prices and shipping costs, benefiting the consumer greatly. This is especially true when customers are busier than ever with work, children, and their daily lives as a whole. They simply want to cut-corners, to stop the need to get up and out of the house just to shop for the products they use every day or things that they "must have".

It is this popularity of consumerism online that has driven the world of copywriting and content writing to the web. With content development, companies can have the upper hand in driving business to their websites. From increasing traffic, to having a copywriter or content writer steer the customers to make the decision to make that big purchase on their website.

Content writing has become an art and has begun to blaze a new trail in advertising products or services that a company would offer on the World Wide Web. There are hundreds of thousands of products that a content writer can and will write about in their career, depending on what the company that employs them wants.

It has been proven that the more content given to a customer, such as product descriptions, the more a consumer is willing to purchase. Unlike going to a store where a customer can pick up the item, consumers rely on a content writer to tell them exactly what they are purchasing!

Another difference the Internet has made in the content writing world, is the fact that it is no longer a strictly in-office or corporate position. While many people are still in the same mindset, that you absolutely have to have a college education to help a company promote their wares online, they couldn't be further from the truth. The people, who would think this, are typically those holding the degrees in the field.

Despite the lack of faith in those who doubt freelance content writing, companies are turning to freelancers more and more throughout the years, namely because they are far cheaper than someone who has spent years in the classroom learning something that can be done through talent and a little research.

Just like anything else, writing content online will take some getting use to. If you haven't been in the profession for long, you will quickly learn what is expected of you. With a little bit of research, a whole lot of gumption, and a general understanding of how to get a readers attention, you will flourish in the world of content writing or copy writing.

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How Parents Took Over Content Writing

As we move into the future of employment, you will find that there are many more people, including parents taking over the world of writing. Not only is it an easy field to get into, it is possible to telecommute from home, your local coffee shop, or just about anywhere you can think of. It is this type of opportunity that lends itself well to the every-day family who needs to cut costs, primarily, child care costs as they tend to be second only to housing costs.

Content writing is no different than any other type of writing for these ambitious parents. They have begun contacting many companies as freelance content writers, allowing the companies to save money, and provide themselves with work at the same time.

Unlike a few specialized writing jobs, content development can become a learned skill. Though, it is one that you must learn as you go. Yes, it is possible for you to begin content writing with no work experience, but it isn't recommended. This is mostly because content writing is fairly specific. However, you also need to possess the ability to write entertaining and informative pieces that are cohesive from the first word to the last.

One of the more common types of content writing that parents participate in is either articles on subjects related to what the company is selling on their website, product descriptions, or informative pieces meant to help people who may be experiencing difficulties with a product or service.

The one tough part about becoming a parent and taking over content writing from home, especially when you're being asked to become a copywriter. What is copy writing? How in the world does it play a part in this world of content writing? Well, copy writing is one of the oldest forms of advertisement. Allowing companies to touch people across the world, especially now, with the help of the World Wide Web. The difficulty only goes up exponentially when you find out that most copywriters tend to be corporate workers. If you do not have the training, many companies will not allow you to write such advertisements for them. However, there are several mom-and-pop shops on the Internet that would love a freelance copywriter.

Once you have gotten past the learning curve of copywriting, you will easily find your niche in creating the perfect content for one, two, or numerous different companies. However, if you're new to the field, you will want to ensure that you're not responding to a scam when applying for a content writing position. One thing that helps, considerably in this type of situation is reading reviews on the company or asking for references. This will help to protect you as the content writer and ensure that you get paid for your content development for as long as your employment lasts.

Lastly, get creative with it! The more your content stands out, the better that the company will do. Not only will it help to stimulate purchases on shopping websites, it can also help grant these companies with a higher customer base, ultimately leading to a larger sum that they are able to pay you, the writer.

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Tuesday, February 21, 2012

How to Fluff Your Content Writing

When you become a content writer, you are expected to wow both the company you are working for and the consumer or readers. With words that grip their attention and also inform them about what it is they are purchasing, it is of the utmost importance for you to understand what the product is, what it does, and why it is that the company you're working for is selling it.

While it is possible to become a freelance content writer, many of your larger corporate businesses will hire a content writer that will work in-house along with their copywriter. But wait! There is that word, copywriter. What is copywriting exactly? Well, the art form of copy writing is to persuade consumers with words that they must have any one product that they are writing about.

Very similar to copywriting, content writing can include any number of copywriting aspects or it can simply be meant to inform consumers or readers about any one given subject. But, that is the easy part, giving the facts. But, when you are working in content development, you have to get use to the fact that you will have to fluff up your writing a bit to keep it interesting. It is your job as a writer, to keep things from being too dry.

Whether you showcase your ability to write through an upbeat choice of words or if you decide to capture the audience's attention with a fun and fresh way to be informative, either way is a good way to ensure that you captivate your readers even if you're simply trying to describe a product. It is through this creative writing that content writers and copywriters will provoke their consumers to either continue reading or persuade them into purchasing the product that the website is showcasing.

With your content writing, you may want to add a bit of "fluff" or filler into the mundane words. This will help to make either your content or copywriting more bearable to read for the consumer. If your consumer is bored or uncomfortable with reading your content, the traffic to the site will dwindle and much business can be lost through bad word to mouth.

The filler words in between the informative mumbo jumbo can stave off any fear of this. However, there has to be a fine line between fluff and information because skewing one way or another can pose the same threat. But, once you have a few months or years worth of experience, this process will make content writing much easier.

So as you can see, there are a few minute differences between a content writer and a copywriter. However, either one can really use the others skills and need to bulk up their writing with some entertainment value. Once you have nabbed a job in either of these fields, you will find that it is far easier to move on through the channels of writing, if you ever decide to leave the wonderful world of copywriting or content writing.

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How to Write Product Descriptions With Flair

As a product description writer, you are expected to not only come up with a fanciful way to entertain a customer's idea of purchasing an item, but be informative as well. But, it is this informative nature that can cause many a writer to get frustrated. Unlike other forms of writing, you have to be both creative and factual. It is this combination of tasks that can prove most difficult to just about any writer. Either you're a technical writer or you're a creative writer. But, as a product description writer, you are both!

So, you are given a blank slate, a name, and specs of a product that you know little about. You are now expected to turn it into something that the customer cannot only understand, but can relate to on a very basic level. While you might be tempted to go overboard on the technical talk, you truly have to dumb it down so that everyone will understand the product description. Rather than using strict factual terms, you should also layer in a brief description of each component that is included with the product.

If you're writing about clothing, you will want to include the sizes, the inseams, or any other pertinent information that you would want when shopping live in a store. That, my friend, is where you will run into the problem. When a customer can go to a store, touch and see the textiles in person, it is easier for them to make their decision. However, with our fast paced lives, many people are taking their shopping online. For that reason alone, you will want to ensure that you are at very least up-to-par with your nearest competition online.

All forms of products will be sold on the World Wide Web, but, you have to stay one step ahead of your competition at all times, because getting customers back isn't quite as easy as throwing an ultimate clearance sale locally. Instead, you should offer more information to your customers than your competitors, so that they can better make their decision.

Product description writing, though intensely difficult, has now become something that both corporate people and freelance people can both do. Whether you telecommute or work in a cubicle, your content absolutely must have some type of flair that will help to set you apart from others in the industry.

When you write a product description in a way that can both relate to and moderately entertain a customer while they are reading it, you will find far more positive feedback than if you were to write the facts only.

Often times, you will see a separation between the facts such as product dimensions, specs on technical items, and release dates separated from the product description itself. This, in my opinion, is probably the best way for you to lay out your product information. While it gives the customer all of the specifics they want, they aren't drowned out by the descriptive content of good writing. Which, as you can imagine, makes it far easier for a customer to relate to on a very basic level.

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Monday, February 20, 2012

Bringing a Product to Life With Writing

When you're a product description writer, you have a lot of responsibility resting on your shoulders. Not only are you expected to be thorough in your writing skills; you also need to be able to bring a product to life through your product description writing. Which, as you already know, isn't really that easy a task.

As a whole, the product description writing market use to be something that required college education and a position inside of a corporate company. Fortunately, the days have come where the requirements of further education has been loosened. As companies realize that telecommuting workers can produce work that is just as good, more efficiently, the door begins to crack open and allow freelancers to become product description writers from home.

As a product description writer, it is absolutely essential for you to know exactly what it is you are writing about. If you're trying to create a description of a television, you should include all specs such as the monitor dimensions, hook ups, and any other important information that consumers will be looking for. The more thorough your product description is, the less follow up a company will need to participate in when selling the item on their website.

Once you have all of the technical information in an easily read format for the consumer, you will then want to begin to "fluff" up your product description. You, after all, are providing the customer with their way of making a decision. If you have a sea-foam green rug, you can describe it as a "Lush sea-foam green that will accent almost any décor". It gives the customer an idea of what the color is, and then places the idea in their mind that it will work with their design scheme.

The game of product writing is, understanding the consumer. It very much so includes some know-how on physiology. When you learn how to tap into the mind of your consumer as a product description writer, there isn't an end to what you can sell to the customer so long as it is written well, provides all of the facts in a truthful light, and gives the customer faith that what they are reading about, is exactly what they will receive.

On the flip side of the same coin, you will want to ensure that you are writing the truth. Even white lies can be costly when you are trying to describe a product. So much so, that if you falsely label any sort of information on the product, you could be forcing the company you are writing for into a bad position with their customers. As an online consumer, we have to trust the company to describe the product they are selling, especially with anything that isn't pictured or if you're having to describe color-specific items.

The color of an item is especially important to linger on when writing product descriptions. When we use a monitor, the resolution may vary too greatly from screen to screen for us to make a proper judgment on what the color would be in person. For this reason, you need to have a care when describing the color. If at all possible, try to use color names that people can relate to such as "blue-green" rather than only sea foam or another technical color name. Last but not least, have fun with it!

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Wednesday, January 18, 2012

Stay at Home Content Writer

Throughout the years, content writing and copy writing have been an increasingly important job in the marketing world. From writing content for television shows, radio, and even written publications, it has always been in the public eye in some way. However, with the revolution of the Internet and the ever growing popularity of online consumerism, content development has become an essential position for those who have writing skill to take on.

Unlike the old days of content writing, freelancers have taken the entire genre of jobs by storm. As telecommunication becomes more of a reality and less of the holy grail of jobs, you will see that there are many more people who are becoming content writers or copywriters from the comfort of their own home.

But, why would companies even consider a stay at home content writer over a college-educated writer with a background in content or copywriting? Well, for one, they are far cheaper to employ than someone who has years of college education. As with any other part of business, it is always wise for a company to save money with whatever decision they ultimately make.

You may be saying to yourself that these content writers who have gone freelance couldn't possibly be as good. Could they? Yes! These stay at home content development artists tend to be, in some cases, better at their jobs. Why is that though? Perhaps because they have more freedom, they aren't confined to a dedicated schedule from 9 to 5 like so many other writers, which allows them to sleep in, grab a coffee, then sit down to accomplish all of their goals in content writing.

With the looming unease about job loss throughout the world, there are many more people who are looking up reasons to become a writer online. With a basic knowledge of language and the ability to run a spell check or grammar check software, it is possible for you to take on one of these two greatly important positions with companies throughout the world.

One of the biggest steps in content or copywriting is that you understand the product or service that you are writing about. It is of the utmost importance that all of this information is correct. Why is that? Mostly because if false information is given, it will come back to bite you, and the company that you are writing for, whether or not it has costly repercussions or not, it is very important to do your research, even as a freelance writer.

Lastly, love what you do. If you cannot enjoy writing, there is no point to becoming a copywriter or a content writer. If you don't enjoy your job, it will show through your writing and will ultimately lead to the loss of traffic or possibly hurt the company that has paid you to create fun and entertaining content for their customers. But, that goes without saying as we as humans will always put more effort into something when we enjoy it.

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