How to Write Product Descriptions With Flair

As a product description writer, you are expected to not only come up with a fanciful way to entertain a customer's idea of purchasing an item, but be informative as well. But, it is this informative nature that can cause many a writer to get frustrated. Unlike other forms of writing, you have to be both creative and factual. It is this combination of tasks that can prove most difficult to just about any writer. Either you're a technical writer or you're a creative writer. But, as a product description writer, you are both!

So, you are given a blank slate, a name, and specs of a product that you know little about. You are now expected to turn it into something that the customer cannot only understand, but can relate to on a very basic level. While you might be tempted to go overboard on the technical talk, you truly have to dumb it down so that everyone will understand the product description. Rather than using strict factual terms, you should also layer in a brief description of each component that is included with the product.

If you're writing about clothing, you will want to include the sizes, the inseams, or any other pertinent information that you would want when shopping live in a store. That, my friend, is where you will run into the problem. When a customer can go to a store, touch and see the textiles in person, it is easier for them to make their decision. However, with our fast paced lives, many people are taking their shopping online. For that reason alone, you will want to ensure that you are at very least up-to-par with your nearest competition online.

All forms of products will be sold on the World Wide Web, but, you have to stay one step ahead of your competition at all times, because getting customers back isn't quite as easy as throwing an ultimate clearance sale locally. Instead, you should offer more information to your customers than your competitors, so that they can better make their decision.

Product description writing, though intensely difficult, has now become something that both corporate people and freelance people can both do. Whether you telecommute or work in a cubicle, your content absolutely must have some type of flair that will help to set you apart from others in the industry.

When you write a product description in a way that can both relate to and moderately entertain a customer while they are reading it, you will find far more positive feedback than if you were to write the facts only.

Often times, you will see a separation between the facts such as product dimensions, specs on technical items, and release dates separated from the product description itself. This, in my opinion, is probably the best way for you to lay out your product information. While it gives the customer all of the specifics they want, they aren't drowned out by the descriptive content of good writing. Which, as you can imagine, makes it far easier for a customer to relate to on a very basic level.

Content Writer offer product description writing services for all kinds of products and services.

Bringing a Product to Life With Writing

When you're a product description writer, you have a lot of responsibility resting on your shoulders. Not only are you expected to be thorough in your writing skills; you also need to be able to bring a product to life through your product description writing. Which, as you already know, isn't really that easy a task.

As a whole, the product description writing market use to be something that required college education and a position inside of a corporate company. Fortunately, the days have come where the requirements of further education has been loosened. As companies realize that telecommuting workers can produce work that is just as good, more efficiently, the door begins to crack open and allow freelancers to become product description writers from home.

As a product description writer, it is absolutely essential for you to know exactly what it is you are writing about. If you're trying to create a description of a television, you should include all specs such as the monitor dimensions, hook ups, and any other important information that consumers will be looking for. The more thorough your product description is, the less follow up a company will need to participate in when selling the item on their website.

Once you have all of the technical information in an easily read format for the consumer, you will then want to begin to "fluff" up your product description. You, after all, are providing the customer with their way of making a decision. If you have a sea-foam green rug, you can describe it as a "Lush sea-foam green that will accent almost any décor". It gives the customer an idea of what the color is, and then places the idea in their mind that it will work with their design scheme.

The game of product writing is, understanding the consumer. It very much so includes some know-how on physiology. When you learn how to tap into the mind of your consumer as a product description writer, there isn't an end to what you can sell to the customer so long as it is written well, provides all of the facts in a truthful light, and gives the customer faith that what they are reading about, is exactly what they will receive.

On the flip side of the same coin, you will want to ensure that you are writing the truth. Even white lies can be costly when you are trying to describe a product. So much so, that if you falsely label any sort of information on the product, you could be forcing the company you are writing for into a bad position with their customers. As an online consumer, we have to trust the company to describe the product they are selling, especially with anything that isn't pictured or if you're having to describe color-specific items.

The color of an item is especially important to linger on when writing product descriptions. When we use a monitor, the resolution may vary too greatly from screen to screen for us to make a proper judgment on what the color would be in person. For this reason, you need to have a care when describing the color. If at all possible, try to use color names that people can relate to such as "blue-green" rather than only sea foam or another technical color name. Last but not least, have fun with it!

Content Writer offer product description writing services for all kinds of products and services.

What in the World Is SEO Writing?

So often people are lost as to what kind of writing is out there to participate in. However, none so confusing as SEO writing. While yes, it is a term that many people have heard before; most people couldn't begin to tell you what SEO content writing involves. Fortunately, after you have read through this article, you should have a better understanding about what SEO writing is, and what would be expected of you when entering the wonderful world of becoming a SEO content writer.

First, let's focus on what SEO writing is. SEO stands for "search engine optimization". Generally, the job involves understanding how search engines such as Google or Bing work. Generally, the job of a SEO writer is to use the algorithms that these search engines use to become first, second, or third in the top search results, because as you know, most people will click on only the first couple of links available to them when performing a search. So, the goal is for most companies, to be one of those links that they click on to get their information, thus, driving their website traffic upward.

As a SEO content writer, it is of the utmost importance that you follow the guidelines given to you by the company that employs you. While you may be charged with finding out which phrases or words to include in your content writing, many companies will give you a list that was pre-compiled for you to include, this being the bane of most writers' existence. Fortunately, with a little creativity, you can include these search terms into your writing without skewing from your own personal preference in writing style!

Generally speaking, a SEO will need to understand, to some extent, html coding. While some companies will employ someone to inset the hyperlinks or content for the search engines to "catch", some will expect their SEO writers to do this themselves. So, if you're not familiar with at least some basic html, it is always wise to read up on it or take one of many classes available to learn this primal script language.

One thing that most SEO writers tend to forget is that you shouldn't mislead or lie to your readers. While it may be tempting to write something false, just to get the correct terms into your content, this is something that can, and will loose the company traffic. Bad word to mouth kills companies, and posting false information will not lend itself to a positive company light. Always hold the reader, or customer first! The best way to do this is to stay true to yourself, if you're unsure of how to enter in a specific term into your content, don't hesitate to get the opinions of others.

As with anything else in this world, practice makes perfect. The longer you are a SEO writer, the easier it will be for you to create seamless content with all of the search phrases embedded inside of your writing. This is the ultimate goal of all SEO writers. Practice, practice, practice!

Niche Writers India provide SEO Writing and SEO Copywriters in $4.