As a product description writer, you are expected to not only come up with a fanciful way to entertain a customer's idea of purchasing an item, but be informative as well. But, it is this informative nature that can cause many a writer to get frustrated. Unlike other forms of writing, you have to be both creative and factual. It is this combination of tasks that can prove most difficult to just about any writer. Either you're a technical writer or you're a creative writer. But, as a product description writer, you are both!
So, you are given a blank slate, a name, and specs of a product that you know little about. You are now expected to turn it into something that the customer cannot only understand, but can relate to on a very basic level. While you might be tempted to go overboard on the technical talk, you truly have to dumb it down so that everyone will understand the product description. Rather than using strict factual terms, you should also layer in a brief description of each component that is included with the product.
If you're writing about clothing, you will want to include the sizes, the inseams, or any other pertinent information that you would want when shopping live in a store. That, my friend, is where you will run into the problem. When a customer can go to a store, touch and see the textiles in person, it is easier for them to make their decision. However, with our fast paced lives, many people are taking their shopping online. For that reason alone, you will want to ensure that you are at very least up-to-par with your nearest competition online.
All forms of products will be sold on the World Wide Web, but, you have to stay one step ahead of your competition at all times, because getting customers back isn't quite as easy as throwing an ultimate clearance sale locally. Instead, you should offer more information to your customers than your competitors, so that they can better make their decision.
Product description writing, though intensely difficult, has now become something that both corporate people and freelance people can both do. Whether you telecommute or work in a cubicle, your content absolutely must have some type of flair that will help to set you apart from others in the industry.
When you write a product description in a way that can both relate to and moderately entertain a customer while they are reading it, you will find far more positive feedback than if you were to write the facts only.
Often times, you will see a separation between the facts such as product dimensions, specs on technical items, and release dates separated from the product description itself. This, in my opinion, is probably the best way for you to lay out your product information. While it gives the customer all of the specifics they want, they aren't drowned out by the descriptive content of good writing. Which, as you can imagine, makes it far easier for a customer to relate to on a very basic level.
Content Writer offer product description writing services for all kinds of products and services.
